Business Development Manager Software - Asia MALAYSIA - Lloyd's Register Marine
Lloyd's Register Marine
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Italy, Malaysia,
Sales ,
Contract Type
Full Time
Job Description

Business Development Manager Software - Asia MALAYSIA

Ref No : MO-016405

Job ID:6669
Location:Kuala Lumpur : Naza Tower : Plat (LR_L000213)
Position Category:Client Management
Department:MY764044 : SW Sales & Marketing (MY764044)
Position Type:Employee Regular
EducationRequired:See Job Description
Experience Required:See Job Description
Relocation Provided:

Lloyd’s Register Role Profile


Job Title:

Business Development Manager – Asia Pacific

Reports To (Title):

Software Sales Director - APM

Business Stream:

LR Software



About Lloyd’s Register

LR is a global engineering, technical and business services organisation owned by the Lloyd’s Register Foundation, a UK charity dedicated to research and education in science and engineering.  Founded as a marine classification society in 1760, we now operate across many industry sectors, with some 7,000 employees around the world.  Technical excellence is key to our business.  Our experts understand the industries they work in and they can apply this knowledge in a way that can benefit wider aspects of our clients’ businesses.  With a truly global reach we can adapt our service offerings to suit businesses wherever needed.  We offer an integrated service to companies with international operations and supply chains.


LR’s Software Business Unit encompasses all of LR’s existing software products which are actively sold and licensed to external clients.  Our software activity is an increasingly important and vibrant part of our Group portfolio and is a critical, complementary element of our strategy for digital innovation.


Across all business sectors LR serves, customers with: complex assets, business operations or supply chains, are looking for repeatable, effective and scalable solutions that optimize asset performance while more consistently managing and mitigating an ever increasingly complex set of risks.  LR’s customers are looking to improve performance of their physical asset while mitigating risks attributed to human operators and/or extraneous factors.




Role purpose:

As a Regional Business Development Manager, you will be responsible for the development of the Lloyd’s Register (LR) ‘Asset Performance Management’ (APM) software business in Asia - Pacific.


The purpose of this role is to support the global APM software product line achieves its business objectives:


  • Grow top line revenue from the sale of LR’s APM software products
  • Build long term, strategic relationships with customers
  • Help customers drive world class: performance, compliance and assurance of their assets


You will be a thought leader in the area of sales and customer experience and will be committed to building long lasting and value-centric relationship with business decision makers, industry stakeholders and market analysts and influencers.


You will be based out of the Kuala Lumpur LR office and will work alongside colleagues across LR (including LR’s Digital, Energy, Marine and MSIS business streams) to create a compelling and successful customer.




Key Responsibilities:

Develop and execute a regional business plan, and build targeted account plans, resulting in a robust business growth pipeline

Build and maintain executive relationships with customers, influence long-term strategic direction, and act as a trusted advisor to ensure retention and growth in spend.

Conduct periodic reviews of business to ensure accurate forecasting and opportunity management; analyse wins and losses; present regular, accurate reports for management for review

Drive LR business growth by delivering increased year-on-year revenue, gross profit and total contract value (TCV).

Identify key customers, opportunities and emerging markets.

Work with relationship owners to provide consultative client engagement and thought leadership in defining and driving sales activity for demand generation and winning propositions

Build and maintain quality Internal relationships across the organisation

Manage multiple opportunities through the entire business cycle simultaneously, working with cross-functional teams as necessary

Provide client and market led input into product strategy

Meet/exceed annual sales targets and performance KPIs

Accurately forecast sales and revenue from the USA regional on a quarterly basis within +/- 7%


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